Director of Digital Experience

Job Summary

A company is looking for a Director, Digital Experience and DTC.

Key Responsibilities

• Lead the strategy and roadmap for the digital experience and DTC performance
• Oversee P&L management, including revenue accountability and performance analysis
• Implement site optimization strategies and manage A/B testing to enhance user experience

Required Qualifications

• 7-10 years of Direct-To-Consumer (DTC) experience, including website management
• Understanding of lifecycle and retention marketing strategies
• Extensive experience in A/B testing and website UX/UI optimization
• Strong background in creative storytelling and brand representation online
• Bachelor's degree required