Director of Digital Marketing

Job Summary

A company is looking for a Director of Digital Marketing & Ecommerce.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy to enhance brand visibility and customer engagement
• Oversee paid media strategy, analytics, and budget management across various platforms
• Lead e-commerce analytics and conversion rate optimization efforts to drive traffic and revenue growth

Required Qualifications

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field
• 5+ years of digital marketing experience, with at least 3 years in a leadership role
• Cannabis industry experience preferred
• Advanced proficiency in Google Analytics 4, Google Tag Manager, Meta Business Manager, and Google Ads
• Deep understanding of digital marketing channels including SEO, SEM, and paid social