Director of Digital Marketing

Job Summary

A company is looking for a Director of Digital Marketing to lead and scale online marketing efforts.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with growth objectives
• Manage SEO, paid search, and digital advertising campaigns to optimize lead generation and revenue
• Oversee website strategy and user experience to enhance customer engagement and conversion rates

Required Qualifications

• 8+ years of progressive digital marketing experience, with at least 3 years in a leadership role
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Demonstrated expertise in SEO, paid search, and web strategy
• Experience with lead generation programs and marketing attribution
• Proficiency in Google Analytics 4 (GA4) and data reporting tools