Director of Digital Marketing

Job Summary

Experienced digital marketing leaders will find a full-time remote opportunity as the Director of Digital Marketing, responsible for managing agency partnerships, overseeing a major website rebuild, and leading paid media strategy while leveraging AI and optimization techniques to enhance performance.

Key responsibilities

• Manage relationships with digital marketing agencies and oversee large media budgets, focusing on performance and ROI
• Lead the strategy and execution of a large-scale website rebuild, ensuring optimal performance and user experience
• Develop and implement paid media strategies, utilizing data to optimize campaigns and improve conversion rates

Required qualifications

• 8-10+ years of progressive digital marketing experience with a focus on strategy and execution at a senior level
• Proven experience managing agency relationships and large paid media budgets
• Hands-on expertise with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies
• Experience leading conversion rate optimization programs and structured experimentation frameworks
• Familiarity with lead aggregator ecosystems in financial services or senior-focused consumer markets