Director of Digital Marketing

Job Summary

Experienced digital marketing leaders will find a full-time remote opportunity as the Director of Digital Marketing, responsible for managing agency partnerships, overseeing a major website rebuild, and leading paid media strategy while leveraging AI capabilities to enhance marketing performance.

Key responsibilities

• Own and manage relationships with digital marketing agencies and large media budgets to optimize performance and ROI
• Lead the strategy and execution of a large-scale website rebuild, ensuring optimal user experience and SEO best practices
• Develop and implement paid media strategies, utilizing analytics to measure performance and improve conversion rates

Required qualifications

• 8-10+ years of progressive digital marketing experience with a focus on strategy and execution at a senior level
• Proven experience managing agency relationships and large paid media budgets
• Hands-on expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
• Experience with large-scale digital projects, including website rebuilds and platform migrations
• Strong analytical skills with the ability to translate data into actionable strategies