Director of Digital Marketing

Job Summary

Leading the digital acquisition marketing strategy, the full-time Director of Digital Marketing will drive traffic, customer acquisition, and revenue growth through various digital channels while managing a hybrid team environment.

Key responsibilities:

• Oversee integrated digital acquisition and paid media strategy, including SEM, SEO, Paid Social, and more
• Develop full-funnel acquisition strategies to enhance traffic, conversion, and revenue while optimizing marketing efficiency
• Grow and lead the Digital Acquisition team, fostering a culture of accountability and continuous learning

Required qualifications:

• Bachelor's degree in Business, Marketing, or related field, or equivalent experience
• 7+ years of experience in digital acquisition or performance marketing in a B2C environment
• Proven success in achieving aggressive growth and customer acquisition goals
• Experience in managing large-scale digital marketing budgets aligned with business objectives
• Strong analytical skills with a focus on data-driven decision-making