Director of Digital Strategy

Job Summary

A company is looking for a Director of Digital Strategy to lead paid social media initiatives across various platforms.

Key Responsibilities

• Execute paid social strategies across multiple platforms, including Meta and TikTok
• Lead a team of paid social strategists to ensure campaigns meet performance benchmarks
• Develop media plans based on performance metrics and audience insights

Required Qualifications

• 7+ years of digital marketing experience, with 5+ years in paid social media
• 3+ years in a digital agency environment, managing client accounts or internal brands
• Deep expertise in Meta Ads Manager and advanced campaign optimization skills
• Proven success managing 6- to 7-figure media budgets
• Bachelor's degree in marketing, business, or a related field; advanced degree is a plus