Director of Digital Strategy

Job Summary

A company is looking for a Director of Digital Strategy, responsible for leading revenue and lead generation efforts across digital properties.

Key Responsibilities

• Own the P&L for website-driven revenue and lead generation, setting targets and identifying monetization opportunities
• Define digital growth strategies in response to AI disruptions and partner with teams to enhance digital visibility
• Lead conversion rate optimization initiatives and ensure websites deliver effective user experiences across various channels

Required Qualifications

• 8+ years of experience in digital marketing, website strategy, or performance marketing roles
• Proven track record of driving measurable revenue or lead generation growth through digital channels
• Strong business acumen with experience owning P&L or revenue targets
• Understanding of AI's impact on search and discovery in business strategy
• Experience with conversion rate optimization programs and A/B testing strategies