Director of Digital Strategy

Job Summary

A company is looking for a Director, Digital Strategy, B2C (Remote).

Key Responsibilities

• Lead strategy and client communications for enterprise and mid-market e-commerce and lead-gen B2C accounts with significant media spend
• Own client growth, retention, and roadmap development while architecting integrated media plans across various digital channels
• Collaborate with analytics and marketing teams to optimize business outcomes and identify opportunities for channel expansion and creative testing

Required Qualifications

• 7+ years of digital marketing experience with a focus on e-commerce or lead-gen performance strategy
• Proven success in leading paid media programs for enterprise or mid-market clients
• Deep understanding of full-funnel marketing and account-based strategies across digital channels
• Experience with media forecasting, budget allocation, and measurement frameworks
• Bachelor's degree or equivalent work experience