Director of Digital Strategy

Job Summary

A company is looking for a Director, Digital Strategy.

Key Responsibilities

• Build and define the Digital Marketing Center of Excellence (CoE) and establish operating models
• Audit and optimize current marketing technology platforms and negotiate shared agreements
• Implement digital marketing excellence through SEO/AEO playbooks and data-driven measurement practices

Required Qualifications

• 15+ years of experience in digital marketing/commerce, preferably in consumer durables
• Hands-on experience in social media, ratings/reviews, and SEO/AEO practices
• Strong data literacy and experience with dashboarding tools
• Familiarity with AI governance and enterprise change leadership
• Experience in multi-brand leadership and technology management