Director of Digital Strategy

Job Summary

A company is looking for a Director of Omnichannel and Digital Strategy.

Key Responsibilities

• Develop and execute an omnichannel engagement strategy to support commercial launch and brand growth
• Design and implement digital ecosystems for personalized engagement across various channels
• Lead the development of AI-driven capabilities to optimize healthcare provider engagement and campaign effectiveness

Required Qualifications

• Bachelor's degree in Marketing, Business, Data Science, Computer Science, or related field (MBA preferred)
• 8-10+ years of experience in omnichannel marketing or digital strategy within the pharmaceutical or biotechnology industry
• Demonstrated experience in designing omnichannel engagement strategies in pharmaceutical organizations
• Strong understanding of pharmaceutical marketing regulations and compliance requirements
• Experience with marketing automation and CRM platforms commonly used in pharma environments