Director of Digital Strategy

Job Summary

Driving digital strategy and optimization, the full-time salaried Director of Digital Strategy will lead a multidisciplinary team in enhancing paid media, SEO, and digital performance while managing iterative testing and reporting efforts in a remote environment.

Key Responsibilities

• Lead digital optimization initiatives, ensuring systematic testing and ongoing improvements across client campaigns
• Direct paid media strategy and execution, optimizing performance through data analysis and creative guidance
• Oversee the development of dashboards and reporting systems, translating complex data into actionable insights for clients and teams

Required Qualifications

• Deep expertise in digital strategy across paid social, PPC, SEO, and UX/UI
• Extensive experience with split-testing and measurable performance improvements
• Proven ability to develop and manage comprehensive digital reporting systems
• Strong leadership skills with experience mentoring multidisciplinary digital teams
• Proficiency in tools such as GA4, GTM, HubSpot, and SEMRush