Director of Digital Strategy

Job Summary

To lead a pivotal functional pillar within Global Growth Marketing, the full-time remote Director of Digital Activation, Strategy and Operations (DASO) will manage analytics, reporting, and optimization strategies while overseeing organic search, programmatic content syndication, and lifecycle email governance.

Key Responsibilities

• Serve as the strategic measurement lead for growth analytics, developing performance frameworks and executive dashboards
• Own the SEO and Answer Engine Optimization strategies, guiding enterprise organic search and managing search specialists and agency partners
• Oversee programmatic content syndication and lifecycle email governance, ensuring lead quality and optimizing email deliverability

Required Qualifications

• 8-10+ years of leadership experience in digital growth marketing or strategy within Enterprise B2B SaaS
• Proven expertise in analytics, GA4, CRM/BI platforms, and account-based funnel metrics
• Strong knowledge of SEO and proactive strategies for Answer Engine Optimization (AEO)
• Experience managing programmatic content syndication platforms and vendor relationships
• Effective leadership skills with a focus on data-driven decision-making and cross-functional collaboration