Director of Direct Mail Growth

Job Summary

A company is looking for a Director, Direct Mail Growth to lead the strategy and execution of their direct mail acquisition efforts.

Key Responsibilities:

• Own and evolve the direct mail growth strategy to achieve volume and ROI targets
• Collaborate with cross-functional teams to optimize audience selection and improve program profitability
• Lead campaign planning and execution, ensuring timely delivery and quality control

Required Qualifications:

• 10+ years of direct marketing experience, preferably in financial services or fintech
• 4+ years of hands-on experience with pre-screened/credit-based direct mail programs
• Bachelor's degree in Marketing, Business, Statistics, or a related field (Master's preferred)
• Strong analytical skills with proficiency in Excel and SQL
• Deep knowledge of USPS regulations and experience managing SOC2-compliant vendors