Director of Direct Response Marketing

Job Summary

A company is looking for a Director, Direct Response Marketing.

Key Responsibilities

• Direct the execution of integrated membership and annual giving campaigns across various channels
• Develop a cohesive, donor-centric omni-channel strategy in partnership with agencies and the annual giving team
• Manage direct response agency partners and oversee fundraising content to enhance donor engagement

Required Qualifications

• Commitment to the organization's values and mission
• Bachelor's degree in marketing, business, communications, or related field preferred
• 8+ years of experience in direct response fundraising or content-driven marketing
• Experience managing external vendors or agencies
• Familiarity with CRM and eCRM platforms; experience with RevolutionCRM and Engaging Networks preferred