Director of DTC Growth

Job Summary

A company is looking for a Director of DTC Growth.

Key Responsibilities

• Scale Shopify and TikTok Shop to achieve $20M+ in combined revenue within 18 months
• Optimize paid traffic and manage lifecycle marketing strategies to enhance customer engagement and revenue
• Lead a cross-functional ecommerce team, ensuring effective execution of growth strategies and operational rhythms

Required Qualifications

• 5 to 10+ years of experience in DTC ecommerce, particularly with Shopify and paid social
• Proven track record of scaling ecommerce brands past $20M in revenue
• Experience in managing revenue and profitability targets
• Deep expertise in Meta and TikTok Ads, along with hands-on experience with Klaviyo and Shopify CMS
• Strong background in customer lifetime value optimization and funnel management