Director of DTC Growth

Job Summary

Driving the global eCommerce strategy, the full-time remote Director of DTC Growth will implement initiatives to enhance customer experience, optimize the customer journey, and deliver measurable revenue impact through collaboration with cross-functional teams.

Key responsibilities

• Develop and execute Life360's global eCommerce strategy, balancing revenue, MAU, and LTV goals
• Lead the global experimentation program, defining A/B testing standards and maintaining a live test backlog across web surfaces
• Analyze website performance and digital sales metrics to identify and address conversion drop-off and friction in the customer journey

Required qualifications

• 8+ years of experience in eCommerce at a consumer brand, with at least 3 years in a senior leadership role
• Proven track record running a high-velocity experimentation program with measurable revenue outcomes
• Strong analytical skills, including the ability to build financial models and translate metrics into strategic recommendations
• Deep experience with the end-to-end customer journey on a DTC web property, including funnel optimization and web subscription conversion
• Bachelor's degree or equivalent