Director of E-Commerce

Job Summary

Seeking a remote Director of E-Commerce, the successful candidate will own the global DTC engine, managing a multi-storefront, headless commerce operation across the US, Canada, UK, and EU, while focusing on revenue, margin, and customer experience.

Key responsibilities

• Own the global storefront ecosystem, driving conversion rate optimization, site merchandising, and localization
• Direct paid media strategy and manage organic discovery efforts to enhance customer visibility in a restricted environment
• Build and evolve loyalty and referral programs, connecting DTC storefronts with retail touchpoints to drive customer retention

Required qualifications

• Proven experience with full P&L ownership in a DTC environment
• 5+ years of leadership in e-commerce, digital merchandising, or lifecycle functions within performance-driven consumer organizations
• Expert-level knowledge of Shopify and experience with headless architectures and multi-region operations
• Hands-on experience with modern attribution and analytics tools
• Familiarity with regulated categories and international e-commerce operations