Director of Ecommerce
Job Summary
Data-driven and strategic, the full-time remote Director of Ecommerce will manage the end-to-end customer journey, focusing on conversion rate optimization, subscription retention, and pricing strategy while collaborating cross-functionally to enhance overall business performance.
Key responsibilities
- Design and execute a comprehensive CRO testing roadmap to enhance conversion rates and average order value
- Develop and implement strategies to improve subscription retention, reduce churn, and increase lifetime value through effective communication and testing
- Lead pricing strategy initiatives, optimizing margins and conversions through well-designed pricing tests
Required qualifications
- 10+ years of experience in ecommerce, subscription/retention, or growth marketing within DTC consumer brands
- Hands-on experience with Shopify Plus, ReCharge, and various testing and upsell tools
- Proven track record of designing and interpreting statistically sound CRO and upsell tests
- Working knowledge of dunning management tactics for reducing involuntary churn
- Strong understanding of pricing strategy and margin optimization supported by data-driven decision-making
Complete Job Description
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