Director of Engagement

Job Summary

A company is looking for a Director of Engagement to drive utilization of telehealth services and enhance client retention.

Key Responsibilities

• Design and execute data-driven CRM strategies for customer engagement and lifecycle management
• Define and manage customer cohorts, identifying engagement barriers and improving CRM performance metrics
• Collaborate with cross-functional teams to enhance communication channels and develop multi-channel engagement programs

Required Qualifications

• Bachelor's degree preferred
• Experience in CRM strategy, lifecycle marketing, or customer engagement
• Experience in healthcare or telehealth is highly preferred
• Strong analytical skills with the ability to use data for segmentation and targeting
• Familiarity with behavioral science principles in marketing or customer experience