Director of Engagement Strategy

Job Summary

A company is looking for a Director, Lead Engagement Strategy.

Key Responsibilities

• Design and optimize the engagement ecosystem to enhance communication with leads and members
• Lead the strategy and execution of automated marketing journeys across various channels using HubSpot
• Collaborate with cross-functional teams to build compliant, high-performing marketing campaigns

Required Qualifications

• 8+ years of experience in marketing, with 5+ years in engagement/lifecycle marketing or marketing communications
• Proven ability to create and optimize data-driven marketing journeys across multiple channels
• Experience with HubSpot or similar platforms for managing complex workflows and segmentation
• Strong project management skills with the ability to handle multiple initiatives simultaneously
• Bachelor's degree in Marketing, Communications, or a related field