Director of Engagement Strategy

Job Summary

Leading high-impact initiatives, the full-time remote Director of Engagement Strategy will manage a team of 7 Engagement Strategy Managers, driving strategic member communication programs and transforming customer engagement through data-informed marketing.

Key Responsibilities

• Manage and mentor a team of marketing professionals, focusing on building data-driven consulting skills and high-level account strategy
• Own the annual strategy and budget, creating scalable marketing frameworks to improve team performance and reverse utilization declines
• Establish operational strategies and governance models, leveraging AI and standardized tools to maximize impact and efficiency

Required Qualifications

• 10+ years of experience in B2B or relationship-driven corporate marketing, with at least 5 years in a management role
• Experience in digital health or fast-growing technology companies is preferred
• Proven ability to develop corporate marketing strategies that drive measurable user outcomes
• Exceptional skill in translating complex data into strategic insights for diverse stakeholders
• Strong background in customer-facing roles with a track record of persuading stakeholders to adopt marketing recommendations