Director of Go-to-Market Engineering

Job Summary

Leading the marketing operations function, the full-time remote Director of Go-to-Market Engineering will design and optimize SonicWall's global demand engine, integrating data, technology, and channel strategies to drive measurable revenue outcomes.

Key responsibilities

• Design and own the global demand engine, optimizing the integrated system of data, technology, and marketing tactics
• Lead the marketing operations team, ensuring the infrastructure is engineered for effective demand generation and measurement
• Develop channel-integrated demand strategies that activate distributors and partners to generate pipeline for SonicWall

Required qualifications

• 8 to 12 years of experience in B2B marketing with a focus on systems-level strategy and demand leadership
• Proven experience managing marketing operations and technology stacks
• Deep understanding of channel-led GTM models and multi-tier distribution
• Strong data literacy with the ability to build attribution models and analyze pipeline performance
• Experience collaborating with product marketing and field marketing teams