Director of Growth

Job Summary

A company is looking for a Director of Growth who will lead the full-funnel acquisition strategy to drive member growth.

Key Responsibilities

• Own growth strategy and execution across paid channels to drive qualified leads and new members
• Manage ads accounts, including campaign setup, optimization, and daily performance monitoring
• Oversee growth analytics and reporting to ensure visibility into acquisition performance and channel efficiency

Required Qualifications

• 5 - 8+ years of performance or growth marketing experience in consumer subscription or membership businesses
• Experience in digital health or wellness is strongly preferred
• Deep expertise in Meta ads, including funnel architecture and creative testing
• Proven track record leading CRO initiatives backed by experimentation and analytical rigor
• Hands-on experience in early-stage startup environments with the ability to build processes from scratch