Director of Growth

Job Summary

Leading paid acquisition strategy and performance across a portfolio of DTC wellness brands, the full-time Director of Growth will own growth initiatives on platforms such as Meta and Google, focusing on customer acquisition efficiency and optimization while collaborating with cross-functional teams in a fully remote environment.

Key responsibilities

• Develop and implement paid acquisition strategies across various channels
• Manage media buying systems, including campaign structure and budget allocation
• Enhance acquisition economics by analyzing metrics such as CAC and ROAS

Required qualifications

• 7-10+ years of relevant experience in growth leadership or performance marketing
• Proven expertise in managing significant paid media budgets across Meta and Google
• Strong analytical skills with experience in performance data and attribution models
• Hands-on mentality with a desire to engage directly in campaign performance
• Ability to effectively lead cross-functional teams and improve collaboration