Director of Growth Analytics

Job Summary

A company is looking for a Director of Growth Analytics to lead the measurement engine for profitable growth.

Key Responsibilities

• Own the growth measurement foundation, ensuring data tracking and attribution integrity
• Lead MMM, incrementality testing, and budget decision-making processes
• Build a centralized source of truth for data across various business inputs

Required Qualifications

• 7 to 10+ years in growth analytics or marketing analytics within high-velocity ecommerce or DTC environments
• Proven experience in managing growth measurement functions, including tracking and data modeling
• Strong expertise in paid media analytics and understanding of platform reporting limitations
• Hands-on experience with MMM and incrementality testing
• Deep knowledge of tracking systems, GA4, UTMs, and ecommerce data structures