Director of Growth Marketing

Job Summary

A company is looking for a Director of Growth Marketing to accelerate user growth for its consumer business.

Key Responsibilities

• Own and execute the consumer growth marketing roadmap, focusing on acquisition, activation, and monetization
• Lead paid acquisition efforts across various channels, optimizing for efficiency and lifetime value
• Drive organic growth through SEO strategies and manage website performance to enhance user experience

Required Qualifications

• 10+ years of experience in growth marketing for consumer products, preferably mobile-first and subscription-based
• Proven track record of scaling user acquisition through paid media, SEO, and PLG strategies
• Highly analytical with experience in data-driven decision making
• Strong understanding of marketing funnels and product growth levers
• Experience with AI-driven marketing tools and collaboration with Product and Engineering teams