Director of Growth Marketing

Job Summary

A company is looking for a Director, Growth Marketing.

Key Responsibilities

• Lead growth marketing strategy and execution of omni-channel vertical campaigns to drive brand awareness and pipeline growth
• Develop and execute go-to-market strategies in collaboration with cross-functional teams
• Design and implement account-based marketing campaigns to enhance funnel volume and support customer retention

Required Qualifications

• Bachelor's degree in marketing or related field; master's degree preferred
• 6+ years of experience in growth marketing within high-growth health-tech organizations
• Experience in B2B marketing targeting Payers, Employers, and Providers
• Strong understanding of the US healthcare system and complex buying cycles
• Proven ability to lead and execute integrated omni-channel marketing campaigns