Director of Growth Marketing

Job Summary

A company is looking for a Director of Growth Marketing to lead performance marketing efforts and drive member acquisition.

Key Responsibilities

• Oversee and optimize paid media strategies across Google and Meta
• Conduct conversion rate optimization and manage website/landing page improvements
• Develop and execute a structured growth experimentation roadmap across various marketing channels

Required Qualifications

• 5-8 years of experience in growth marketing or performance marketing
• Proven success in managing paid acquisition on Google and Meta
• Experience in lifecycle/email marketing and familiarity with outbound marketing strategies
• Strong analytical skills and experience with growth experimentation frameworks
• Fluency in modern martech and AI-enabled tools