Director of Growth Marketing

Job Summary

A company is looking for a Director of Growth Marketing to drive growth strategy and execution for B2B and B2C initiatives.

Key Responsibilities

• Lead demand generation campaigns targeting therapists and psychiatric providers to drive platform adoption
• Design campaigns for attracting licensed therapists and enterprise partners while supporting sales initiatives
• Manage B2C member acquisition strategies across various channels, optimizing for conversion metrics

Required Qualifications

• 12+ years of growth marketing experience with proven results in driving growth
• 3+ years of experience leading a growth marketing team in a high-growth environment
• Expertise in performance marketing channels such as paid search, paid social, and programmatic
• Strong experience in B2B demand generation for SMB and enterprise audiences
• Proficiency in marketing analytics, attribution modeling, and budget forecasting