Director of Growth Marketing

Job Summary

A company is looking for a Director of Growth Marketing.

Key Responsibilities

• Lead and manage the consumer marketing strategy across various channels to increase awareness, conversion, and engagement
• Develop and execute a comprehensive paid advertising strategy while collaborating with Analytics for campaign refinement
• Analyze performance metrics to optimize strategies and mentor a team of marketing professionals

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field with 12+ years of direct-to-consumer marketing experience
• 10+ years of recent experience in developing digital, email, and direct mail campaigns
• 5+ years of leadership and team management experience
• Proven success in executing multi-channel marketing campaigns focused on growth
• Experience with CRM systems and marketing automation tools