Director of Growth Marketing

Job Summary

A company is looking for a Director, Growth Marketing to lead digital and offline customer acquisition across multiple brands.

Key Responsibilities

• Oversee digital acquisition channels and support offline channels for customer acquisition
• Manage channel strategy, budget allocation, and organic growth channels in collaboration with various teams
• Lead a team of performance marketers, ensuring effective campaign reporting and insights generation

Required Qualifications

• 7+ years in performance or growth marketing, with at least 3 years in multi-channel acquisition management
• Experience managing acquisition across multiple brands or business lines
• Deep hands-on experience in paid search and paid social; exposure to offline channels preferred
• Managed performance marketing budgets of $30-50M+
• DTC e-commerce background required; familiarity with SEO strategy is a plus