Director of Growth Marketing

Job Summary

A company is looking for a Director, Growth Marketing to lead the strategy, execution, and financial performance for new product launches.

Key Responsibilities

• Lead end-to-end Go-to-Market (GTM) strategy and execution for new products, defining target segments and building launch plans
• Guide and align cross-functional teams to ensure seamless execution and implement scalable frameworks for product launches
• Analyze performance against growth targets and identify new growth levers to adjust strategy as needed

Required Qualifications

• 10+ years of experience in performance marketing and growth strategy, preferably with D2C products or consumer tech brands
• Proven success in driving complex, multichannel product launches
• Strong technical and analytical proficiency to define key performance indicators (KPIs)
• Experience in scaling consumer tech or D2C products from inception to significant annual recurring revenue (ARR)
• Exceptional stakeholder management skills and the ability to influence senior stakeholders