Director of Growth Marketing
Job Summary
To support a growing health tech company, the full-time remote Director of Growth Marketing will build and lead a product-led growth function, optimizing self-serve go-to-market strategies from demand generation to client growth.
Key responsibilities
- Build and lead the product-led growth function, establishing it as a foundational growth capability
- Own the self-serve go-to-market motion, aligning demand generation with conversion optimization across the customer journey
- Design and run growth experiments in collaboration with the Product team to identify and scale impactful growth levers
Required qualifications
- 8+ years of growth or product-led growth experience, preferably in freemium or free-trial environments
- Proven experience optimizing the full product-led growth funnel, from ad clicks to customer growth
- Strong performance marketing experience and understanding of acquisition, product experience, and lifecycle engagement
- Technical fluency with HTML, CSS, SQL, and JavaScript
- Experience collaborating with Sales and Customer Success teams on go-to-market initiatives
Complete Job Description
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