Director of Growth Media

Job Summary

To redefine media strategy and drive growth, the full-time salaried Director of Growth Media will lead demand generation efforts, manage the paid media budget, and oversee a team while working remotely.

Key responsibilities

• Redefine and lead Aura's media strategy across various channels, including paid social, search, and emerging platforms
• Own the paid media strategy and budget, testing new channels and formats to enhance brand growth
• Build and manage a comprehensive measurement and attribution strategy to support data-driven decision-making

Required qualifications

• 8+ years in performance marketing or growth, with 3+ years leading paid media teams
• Proven track record of scaling paid acquisition profitably with direct ownership of CPA/CAC and ROAS targets
• Experience managing annual paid media budgets of $15M+ across multiple channels
• Strong leadership skills with experience in developing channel specialists or managers
• Working knowledge of attribution, marketing mix modeling, and incrementality testing