Director of GTM & Business Strategy

Job Summary

To support a growing portfolio of brands, the full-time remote Director of GTM & Business Strategy will manage the entire product and campaign launch lifecycle, ensuring timely execution and cross-departmental alignment while reporting directly to the VP of GTM.

Key responsibilities

• Own the full product launch lifecycle, building comprehensive timelines and ensuring operational readiness
• Lead strategic kickoff meetings and provide structured updates to executive leadership on project progress and risks
• Iterate on GTM playbooks and optimize project management tools to enhance scalability and efficiency for launches

Required qualifications

• 8-10+ years in project management or GTM/strategic operations within DTC, CPG, or eCommerce
• Proficiency in cross-functional leadership across product, finance, operations, and marketing
• Strong strategic thinking and business acumen with experience in building standardized launch templates
• Ability to make data-driven decisions using post-launch metrics
• Exceptional communication skills with the ability to influence without authority