Director of GTM Marketing

Job Summary

A company is looking for a Director, GTM Marketing - Activation.

Key Responsibilities

• Develop and execute the go-to-market plan aligned to Activation revenue goals
• Partner with business and sales leadership to align on growth priorities and pipeline needs
• Manage structured launch processes for new Activation features and coordinate cross-functional execution

Required Qualifications

• 10-15 years of experience in Product Marketing, GTM Marketing, or B2B marketing
• Experience marketing data, SaaS, ad tech, or martech solutions
• Strong storytelling and positioning capabilities
• Ability to translate technical capabilities into business value
• Data-driven and performance-oriented mindset