Director of GTM Marketing
Job Summary
Leading the end-to-end go-to-market strategy for the Measurement business, the full-time Director of GTM Marketing will drive positioning, commercialization, and pipeline generation while collaborating closely with sales leadership in a remote environment.
Key responsibilities
- Develop and execute a comprehensive GTM strategy aligned with Measurement revenue goals
- Collaborate with the GM of Measurement and sales leadership to align marketing support with pipeline needs
- Oversee product marketing efforts, ensuring clarity of narrative and value proposition across all initiatives
Required qualifications
- 12+ years of experience in GTM leadership, product marketing, or business-line marketing
- Proven track record in owning marketing for a revenue-generating business or division
- Experience working directly with GMs and sales leaders in data-driven B2B environments
- Strong background in measurement, ad tech, martech, or SaaS
- Demonstrated success in driving pipeline growth and commercialization impact
Complete Job Description
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