Director of HCP Marketing

Job Summary

To support a best-in-class commercial launch, the fully remote Director of HCP Marketing will translate brand strategy into impactful execution, focusing on awareness, engagement, and adoption through data-driven insights and effective omnichannel tactics.

Key responsibilities

• Lead the development and execution of HCP brand strategy based on clinical data and competitive dynamics
• Collaborate with market research to translate insights into launch readiness plans and HCP engagement tactics
• Oversee messaging, creative campaign development, and tactical execution across personal and non-personal channels

Required qualifications

• MBA or bachelor's degree with 8+ years of pharmaceutical or biotech experience, including 6+ years in HCP marketing
• Demonstrated experience in product launches
• Preferred experience in cardiovascular and/or chronic care
• Proven ability to lead cross-functional teams and manage agency partnerships
• Strong communication and presentation skills