Director of Homeschool Marketing

Job Summary

To build a consumer growth engine for StrongMind's new B2C platform, the full-time salaried Director of Homeschool Marketing will develop and implement strategies for customer acquisition, retention, and engagement while working remotely across various marketing functions.

Key responsibilities

• Transform business goals into effective acquisition, conversion, and retention strategies
• Analyze performance metrics to optimize budget allocation, messaging, and channels
• Collaborate with cross-functional teams to integrate customer insights into marketing and product strategies

Required qualifications

• 7+ years of experience in B2C marketing or growth with a focus on measurable outcomes
• Proven track record in building or scaling consumer acquisition engines
• Strong understanding of recurring-revenue business models, such as subscription or SaaS
• Experience managing marketing budgets and making data-driven investment decisions
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred