Director of Influencer Marketing

Job Summary

A company is looking for a Director of Influencer Marketing & Social Media.

Key Responsibilities

• Own the end-to-end influencer marketing strategy, including relationship management and campaign execution
• Establish a clear ROI framework to evaluate influencer investment and its impact on the audience lifecycle
• Lead and inspire a team, driving community engagement strategies to deepen loyalty among expecting and new parents

Required Qualifications

• 10+ years in social media and/or influencer marketing with leadership experience
• Proven track record in building or scaling influencer programs that drive measurable results
• Deep fluency in the creator economy and experience with consumer brands in community-driven categories
• Hands-on familiarity with leading AI tools and the ability to integrate them into workflows
• Comfortable with both brand strategy and performance data analysis