Director of Innovation - Growth Marketing

Job Summary

A company is looking for a Director of Innovation - Member Growth.

Key Responsibilities

• Own and scale special growth initiatives, piloting high-impact projects and driving enrollments
• Drive SEO/AEO strategy and execution to enhance organic health-intent traffic
• Orchestrate select paid media efforts to target high-intent users across digital channels

Required Qualifications

• 8-10+ years of experience in marketing leadership positions, preferably in consumer health
• Proven experience in scaling early-stage pilots to significant revenue drivers
• Hands-on experience managing paid media budgets of $1M+ across various platforms
• Expertise in marketing within complex ecosystems (B2B2C)
• Strong understanding of conversion optimization and omnichannel marketing strategies