Director of Integrated Marketing

Job Summary

A company is looking for a Director of Integrated Marketing.

Key Responsibilities

• Own and execute the integrated marketing strategy across various channels including brand, demand generation, digital, SEO/AEO, social, and events
• Build and run demand generation programs that contribute to the sales pipeline and enhance brand equity
• Manage paid and organic digital channels, ensuring efficient spend and measurable impact

Required Qualifications

• Proven track record of executing integrated marketing programs with measurable impact
• Deep expertise in brand, demand generation, digital, and events marketing
• Experience marketing to enterprise buyers in a complex sales environment
• Strong analytical orientation with a focus on data-driven decision-making
• Experience in fintech, insurtech, or enterprise SaaS is a plus