Director of Integrated Marketing

Job Summary

A company is looking for a Director, Integrated Marketing.

Key Responsibilities

• Lead integrated marketing strategy and full-funnel performance across a portfolio of university partners
• Develop annual marketing plans, forecasts, and investment recommendations aligned to partner and enterprise goals
• Guide optimization strategies, testing plans, and budget recommendations to improve marketing and enrollment outcomes

Required Qualifications

• Bachelor's degree in Business, Marketing, or related field required; Master's degree (MBA) strongly preferred
• 7-10+ years of experience in integrated marketing, portfolio management, or brand management
• Demonstrated success leading integrated marketing planning and execution across multiple channels
• Strong digital marketing fluency, including performance measurement and paid campaign strategy
• Prior experience in higher education, enrollment, or education technology is highly desirable