Director of Lead Generation
Job Summary
To drive strategic growth, the full-time salaried Director of Lead Generation will architect and manage an integrated demand generation system, utilizing AI-native tools and automation to convert brand content into a predictable sales pipeline.
Key responsibilities
- Design and own the end-to-end demand generation system, ensuring metrics for pipeline predictability are defined and reported
- Utilize HubSpot and AI tools for CRM management, prospecting workflows, and automation, while continuously evaluating new technologies
- Collaborate with leadership on lead definitions and build personalized outbound and nurture sequences to optimize lead scoring and routing
Required qualifications
- 7+ years in demand generation, growth marketing, or revenue operations, with at least 2 years in a lead role focused on pipeline outcomes
- Extensive hands-on experience with HubSpot, including workflows and lifecycle stages
- Proven experience with AI-native research tools and directing large language models for growth initiatives
- Track record of transforming disconnected demand generation tactics into a cohesive, forecastable system
- Ability to operate effectively in a fast-paced, remote-first environment while managing external partners and future team growth
Complete Job Description
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