Director of Lifecycle Engagement

Job Summary

A company is looking for a Director, Lifecycle Engagement.

Key Responsibilities

• Develop and implement product engagement strategies to enhance customer interaction
• Lead a team to create lifecycle programs aimed at increasing retention and maximizing lifetime value
• Utilize marketing automation channels to drive customer engagement and reduce churn

Required Qualifications

• Proven experience in product engagement strategy and lifecycle marketing
• Strong leadership skills with experience managing a team
• Expertise in marketing automation tools and techniques
• Track record of driving customer engagement and retention initiatives
• Relevant degree or equivalent experience in marketing or a related field