Director of Lifecycle Growth

Job Summary

Seeking a strategic leader, the full-time remote Director of Lifecycle Growth will manage initiatives to enhance returning student bookings and customer retention through lifecycle marketing, product collaboration, and innovative engagement strategies.

Key Responsibilities:

• Own and drive lifecycle contribution to returning student bookings and retention growth
• Develop and execute lifecycle strategies across acquisition, onboarding, engagement, renewal, reactivation, and upsell
• Collaborate with Product and Marketing teams to create compelling offers and improve customer experiences

Required Qualifications:

• 8+ years of experience in lifecycle, retention, CRM, growth, or product marketing roles
• Proven experience owning revenue-impacting growth or retention initiatives
• Strong strategic thinking and analytical skills
• Experience with marketing automation and ESP platforms, specifically HubSpot
• Familiarity with AI tools and automation opportunities within lifecycle marketing