Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing to lead customer experience strategies across their product portfolio.

Key Responsibilities

• Map customer journeys and collaborate on program strategies for effective customer engagement
• Design and implement multi-channel lifecycle programs to enhance onboarding, product usage, and customer loyalty
• Build relationships with customers and advocates to foster loyalty and advocacy

Required Qualifications

• 10+ years of experience in lifecycle marketing or related roles, preferably in education technology or SaaS
• Proven track record in developing successful lifecycle marketing strategies
• Strong analytical skills to leverage data for informed decision-making
• Exceptional leadership skills with experience managing cross-functional teams
• Demonstrated commitment to customer-centric values and improving customer satisfaction