Director of Lifecycle Marketing
Job Summary
A company is looking for a Director of Lifecycle Marketing to lead customer experience strategies across their product portfolio.
Key Responsibilities
- Map customer journeys and collaborate on program strategies for effective customer engagement
- Design and implement multi-channel lifecycle programs to enhance onboarding, product usage, and customer loyalty
- Build relationships with customers and advocates to foster loyalty and advocacy
Required Qualifications
- 10+ years of experience in lifecycle marketing or related roles, preferably in education technology or SaaS
- Proven track record in developing successful lifecycle marketing strategies
- Strong analytical skills to leverage data for informed decision-making
- Exceptional leadership skills with experience managing cross-functional teams
- Demonstrated commitment to customer-centric values and improving customer satisfaction
Complete Job Description
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