Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing to lead customer journey initiatives and drive conversion and retention strategies.

Key Responsibilities

• Develop and lead the end-to-end customer lifecycle strategy across onboarding, adoption, retention, renewal, and upsell
• Design and execute multi-channel lifecycle campaigns focused on relevance, automation, and behavioral triggers
• Lead initiatives to improve new customer activation and reduce early churn through effective onboarding journeys

Required Qualifications

• 8-10+ years of experience in lifecycle, CRM, or retention marketing, preferably in a high-growth SaaS environment
• Deep expertise in building automated lifecycle programs using tools like Iterable, HubSpot, or Braze
• Proven track record in improving activation, retention, and LTV through strategic segmentation and campaign optimization
• Experience with product-led growth strategies and in-app engagement tactics
• Leadership experience building and managing lifecycle marketing teams