Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing, Growth.

Key Responsibilities

• Define and own the lifecycle marketing strategy and roadmap for growth-driving segments
• Build a center of excellence for lifecycle practices, including frameworks and KPIs
• Lead the redesign of new user onboarding and execute re-engagement campaigns

Required Qualifications

• 10+ years of experience in lifecycle marketing, CRM, or growth marketing
• Proven track record of designing and executing effective lifecycle campaigns
• Strong analytical mindset with experience in defining and tracking KPIs
• Leadership experience with the ability to manage and mentor a team
• Comfortable in a fast-paced, dynamic work environment